Havana Club is one of the world's fastest-growing rums. The products are all aged in the Cuban tradition to produce a clean palate with exceptional flavour and aroma.
Cuba has been at the center of the history of rum since Diego Velasquez introduced the first sugarcane shoots on the island. Sugarcane grew well in the friendly climate and quickly became known as "honey cane" or the "gold that melts in the mouth." More ...
Montilla rums are smooth and light or mellow, perfectly capturing the modern Brazilian thirst for a free and joyful lifestyle. Montilla is the Number 1 rum brand in Brazil, with over 90% market share in the Northeast region.
Portuguese explorers planted sugarcane in Brazil in the 16th century, not long after Diego Velazquez introduced it in the Caribbean. The plant flourished in the Brazilian climate. The rum industry was born from the distillation of molasses, a by-product of sugar production. The industry prospered in the Northeast region of Brazil. The first rums were aggressive and harsh, consumed by tough men, buccaneers and seafarers. Over the years, new methods produced lighter crisp or smooth rums for modern tastes. More ...