Blended Scotch Whisky - Famous Grouse
The Famous Grouse is a brand of blended Scotch whisky, first produced by Matthew Gloag & Son Ltd. in 1897, and now produced by The Edrington Group. The malt whiskies used in The Famous Grouse blend include The Glenrothes, Highland Park Single Malt and Macallan Single Malt. Its emblem is the Red Grouse
History
Matthew Gloag was grocer and wine merchant in Perth, Scotland. Gloag purchased whiskies from distilleries around Scotland, and when Queen Victoria visited Perth in 1842, he was invited to supply the wines for the royal banquet.
In 1860 his son William Gloag took over the company and began producing blended whiskies. In 1896 William's son Matthew, named after his grandfather, took over the company. He created The Grouse Brand blend in 1897, which was later renamed "The Famous Grouse".
In 1970 the still family owned Matthew Gloag & Son Ltd. company was sold to Highland Distillers, after the chairman Matthew Frederick Gloag died.
The Famous Grouse Finest
The new packaging for The Famous Grouse Finest is driven out of a new global strategy positioning and essence for our flagship brand and is intended to better represent our brand personality.